Founded by Entrepreneurs

For Entrepreneurs

bookkeeping [ boo k-kee-ping ]

  1. the collection and processing of business information (data) for reporting

accounting [ uh-koun-ting ]

  1. the interpretation of information to enhance business decision making

Our Why

Our mission is to partner with businesses and provide them with accurate and reliable business data to support decision making and business growth.


A business doesn’t have a voice, but if it did, it would speak in numbers. So…if the numbers are inaccurate or outdated, the message received wouldn’t hold much value.

GAS is a partner to SMME’s, helping them cut through the complexity of doing business in a rapidly changing and highly regulated business environment. Over the last two decades, GAS and our partners have been serving SMME’s by helping our client’s find innovative solutions to the challenges they face. 

As a team of highly experienced and professional accountants, we have dedicated our careers, not only to “crunching” numbers, but to helping SMME’s build a system of controls and processes within their businesses to ensure sustainable growth, good governance and best practice.

Being a digital accounting practice, we deliver services to clients all over the world. And, because we embrace the modern ways of work, and put technology at the core of our operations, we are more efficient and accessible to our clients than ever before.

From cash flow budgeting, project accounting and inventory management, through to integrated bank feeds, payment software and debtor’s management. Technology has not only simplified our financial process, but also provides operational support to our clients at a fraction of the price that it used to be. SMME’s can now have streamline processes and automated workflows, which ultimately leads to better efficiency and higher profitability for our clients.

GAS was founded by Entrepreneurs for Entrepreneurs. We know the technical finance side all too well… but we bring the practical elements into your business

What We Value Most

Our People

  • We recruit the top performers in their respective fields and develop them to become not only great accountants, but whole rounded and business-minded people.
  • Our people keep our clients safe in our hands.

Our Clients

  • We deliver real value to our clients by supporting their business growth as a finance partner in their business.
  • We collaborate, working together and always on standby to deliver value when needed the most.

Our Tech

  • We identify areas where tech can plug holes and create efficiencies for our clients.
  • Implementing technology creates efficiencies and saves costs.


  • You must be clear as to the reasons why you want to switch accountants. This is not an easy decision to make, but if you understand your WHY, then your investment will be worthwhile.
  • GAS will do all the leg work for you and make the switch as seamless as possible. We will handle data transfers, communications with previous accountants and stakeholders, compliance audits and the system conversions. We do, however keep you involved in the process so that you can learn and understand.
  • Gas was founded by Entrepreneurs for Entrepreneurs. We have walked the entrepreneurial journey and have celebrated both the joys and pains of business. Using our skills and experience, we partner with businesses to help them navigate the complex business landscape.
  • A collaboration between two entrepreneurial forces:
    • Raizcorp, one of Africa’s most successful business accelerators, responsible for the successful incubation of over 13,000 Businesses.
    • George Diab, a CA, entrepreneur, business owner and recognised speaker. In 2016, SAICA (the governing body of chartered accountants in SA) nominated him as one of the TOP 35 CA’s in the country.
  • With technology, we can do more with less. You have access to information faster; you can create efficiencies for yourself and be in control of your numbers.
  • GAS is the market leader when it comes to Cloud Accounting Technologies because we’re passionate about it.
  • Your information will always belong to you, and no accountant may withhold it, as long as your fees are paid up. Using cloud accounting software, the transfer of data back to you is done by the click of a button.
  • We will assign you a dedicated Growth Accountant who has the required industry-specific skills and experience to manage your account. Our Head of Accounting oversees the entire function to ensure a high-quality delivery according to the GAS standard.
  • All our people are available on their mobile phones, and via email, our turnaround time is an absolute maximum of 24 hours (we are usually much faster than that).